Monthly Archives: July 2016

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Ingrid Serban

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Unapologetically Comfortable

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Kathryn in Purple Fleece

I think I have never liked dressing to please others; I have always dressed to please myself. But sometimes societal constrictions force us into changing the ways in which we perceive ourselves.  Sometimes one has to put one’s bluejeans aside and simply dress up for that play, concert or party or meeting.  It’s a sad fact, but we do what we must.

I love comfort, but I would never wear my pajamas out in public.  But this is really the initial thought behind starting Brava!  I was looking for something that packed well and traveled easily, no-ironing or worrying about wrinkles.  I found these great Bamboo pieces from Bay Area designer, Carole Wang.  I thought they were pretty, and I wore them out to dinner one night.  Now usually when I come home after dressing up for some occasion, I can’t wait to change out of my clothing into something more comfortable.  Not this time.  I forgot to change. and I knew I was onto something.  I returned to the little boutique to buy more pieces.  Selection was limited, so I bought what I could, but I wanted more.

Months later, I decided to investigate the possibility that a lot of other women would be interested in feminine, practical, ecologically sustainable clothing too.I did an informal survey, the results of which led to Brava!  I now lead a

busy life, spreading the word to theater performers, orchestral musicians, housewives, and business professionals, and mothers. Brava! clients are all ages and all sizes, but we all share one important thing in common – we’re comfortable!

 

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